The Uniqlo deal. Why the Japanese brand will continue to reap benefits from Federer's endorsement.
![Wimbledon 2018: What Roger Federer's $300m Uniqlo deal tells us about the state of tennis sponsorship - CityAM : CityAM Wimbledon 2018: What Roger Federer's $300m Uniqlo deal tells us about the state of tennis sponsorship - CityAM : CityAM](https://www.cityam.com/wp-content/uploads/2019/05/tennis-gbr-wimbledon-993006576-5b42248773774-5be05f58e366b-960x600.jpg)
Wimbledon 2018: What Roger Federer's $300m Uniqlo deal tells us about the state of tennis sponsorship - CityAM : CityAM
![Tennis: Roger Federer focusing on future after retirement with new sponsor Uniqlo, which shares vision, Tennis News & Top Stories - The Straits Times Tennis: Roger Federer focusing on future after retirement with new sponsor Uniqlo, which shares vision, Tennis News & Top Stories - The Straits Times](https://static.straitstimes.com.sg/s3fs-public/styles/article_pictrure_780x520_/public/articles/2018/10/02/colin-fe-2.jpg?itok=HJ15kqum×tamp=1538483143)
Tennis: Roger Federer focusing on future after retirement with new sponsor Uniqlo, which shares vision, Tennis News & Top Stories - The Straits Times
![Wimbledon 2018: Why Roger Federer has signed deal with new sponsor Uniqlo and is no longer wearing Nike | The Independent | The Independent Wimbledon 2018: Why Roger Federer has signed deal with new sponsor Uniqlo and is no longer wearing Nike | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2018/07/02/15/gettyimages-991114660.jpg?width=982&height=726&auto=webp&quality=75)