It offers an opportunity to tell Google and the other search engines which pages on your site you want to be crawled and indexed. The robots meta tag lets you use a granular, page-specific approach to controlling how an individual page should be indexed and served to users in search results. You can use tools, like HubSpot’s Website Grader, to perform an audit on your competitor’s websites to gather more insights. You can learn how your competitors are attracting visitors and see how they’re garnering conversions. To start the audit, create a list of all your company’s social media accounts.
Create Compelling Content
An on-page SEO audit would include checking meta descriptions, meta titles, image alt text and compression, and more. The SEO Audit 365 tool is very user-friendly, and the interface is easy to understand. Overall, this tool very helpful and recommend it to anyone who wants to improve their website ranking and get more traffic from organic search results. Begin by examining your competitors’ backlink profiles using a backlink checker tool.
This is why it’s crucial to look out for such errors during an SEO audit and fix the broken links that caused them. An SEO audit is a process that evaluates all aspects of a website that impact its performance in search engines and identifies opportunities for improvement. For a full deep dive on internal linking check out our internal linking wiki page and our guide on how to optimize your website’s internal links. Once, my client in the home care industry was hit with a content penalty back in 2019. I was shocked because we weren’t churning out low-quality content on the website.
This helps you tackle high-impact quick wins immediately, while planning for bigger projects. After completing your website audit, you’ll likely have a long list of potential fixes. A content audit will uncover pages you need to update if you want to boost their traffic. To improve your LCP, compress bulky resources like hero images or animations. Start by checking your page speed using Google’s free PageSpeed Insights tool.
The off-page factors affecting your SEO
Based on this analysis, I collaborated with our copywriters to create entirely new content. An SEO audit helps identify bad backlinks that harm your rankings and opportunities for acquiring high-quality backlinks to boost your site’s credibility. Check your site performance, as site speed and user engagement greatly impact success. Pages that load slowly are annoying for users and can give you a poor score in the eyes of search engines. Low engagement rates can hurt your results, as users might stop visiting your site.
Google recognizes the value of these pages, SEO Anomaly so the links lend credibility to your content quality. In 2023, mobile devices generated over half of all global website traffic. Google incorporated mobile indexing in 2019, and it’s been a crucial ranking criterion for content ever since. Because so many users are searching from phones or other mobile devices, considering and optimizing mobile UX supports your site’s overall performance.
If you see affected pages, follow the recommendations on the right to improve your website performance. If duplicates are detected, you need to go through those pages and rewrite titles and descriptions. Plus, you can manually check if those pages provide valuable and unique content to users. Of course, it’s much easier to avoid creating duplicate content than to find and fix it later.
Improve site performance and user experiences with effective site migration. Discover best practices for domain changes, server upgrades, and replatforming. Maintaining a successful website is a constant process, and website audits aren’t a one-time task. To maintain your site performance and match the latest user needs and SEO trends, make site audits a part of your regular workflow.
- Understanding how your website ranks and performs can unlock the secrets to increasing traffic, enhancing user engagement, and ultimately driving conversions.
- Making content easy to understand for LLMs increases visibility.
- While many agencies require a long-term commitment, Cadence does not.
- A manual action is when someone at Google manually checks your website to determine if it meets the required guidelines.
We sorted through the site to figure out which pages were actually useful and which ones were just clutter. Instead of scrapping everything, we decided to consolidate the information. A Google penalty can be disastrous, but if you’re in the same situation, don’t panic. Make sure you always follow the best link-building practices to avoid such issues. Go through all your SEO issues in the All issues overview report.