Careful access management is a big part of keeping things secure in Business Manager. Make sure all team members with access to your account use two-factor authentication too. To set up a group, go to Business Settings and click “Groups”. To set up the Conversions API, you’ll need to work with a developer. But Meta Business Manager is pretty helpful, providing documentation and testing tools to help with the setup process. To set up a Pixel, go to “Data Sources” and select “Pixels”.
Like, Share, Post, Network
Cover images must be at least 720 pixels wide, while profile images should be 320 pixels wide by 320 pixels tall. Once you create an account, you’ll see a menu on the left-hand side of your newsfeed that looks like the one below. You can also assign specific people to manage these accounts. Meta Business Suite is a newer, streamlined tool for managing your Facebook and Instagram presence.
If you need more help determining which settings to choose, check out these frequently asked questions for managing a Facebook business page. Publishing high-quality content regularly can help your Facebook business page gain traction. Consider your schedule, responsibilities, and audience preferences when determining your content calendar.
Select “Create a Facebook Business Account,” and enter your business account name. You can access these resources either from the left-hand menu of your business Page or by typing business.facebook.com into your browser. From there, you can connect your Instagram account, explore analytics for your business Page, begin running ads and more. To create a Facebook business Page, you first need to have a Facebook profile. You can also create something known as lookalike audiences based on your best customers.
How to use Facebook for business: A beginner’s guide
However, if you’re a small business, another https://www.facebook.com/stellarspinsonlinecasino/ Page might already be using that name. In that case, you may need to get creative, such as adding your city to make it more specific. Facebook is still the most popular social media network in the world as of 2025, with an average of more than 3 billion active monthly users.
Instead of simply putting your content on other social media sites, you have them on your websites – may it be your product or blog pages. As you refine your content and social media strategies, click the Page Insights tab in the control panel to discover how your page performs. Once you’ve added your assets, you’re ready to set up your first Facebook ad account. Choose to create a new ad account ID or request access to an existing one.
- Online courses can be a great way to build skills for marketing your business on social media or exploring a career in social media marketing.
- Creating a solid Facebook business page will boost your credibility in the eyes of customers and scores you brownie points to help you rank more highly in Google.
- A live webinar series spotlighting creative strategies, real-world lessons, and sharp insights from top CMOs and award-winning marketers.
- But it’s recommended that you take advantage of these tools to help you see how well your efforts are towards using Facebook for your business.
- Once you have filled out the basics of your business page, it’s time to customise your Facebook for business page.
- This can help you track your results to see what’s working and what’s not.
Create a Facebook Business Manager account
You can create a new account, request access, or claim an existing one using the account ID. To access Meta Business Suite, log in to your Facebook profile . Second, the Facebook Business Suite includes Ads manager, Pages Manager, and Insights. Again, these are tools that are not readily available on other platforms.
For all other categories, only category and business name are required. Select the appropriate category for your business and enter the necessary details. Review your existing content and select three or four pieces to post to your new page to give your first-page visitors and followers a branded experience. Using Canva, Photoshop, or another graphic design tool, you can resize cover and profile images to fit Facebook’s dimensions.
You get to select from various formats like image, video, or carousel. Then, just add some great ad copy and don’t forget a brilliant call-to-action. Obviously, you should double-check everything before launching your campaign. Next, enter your business details like address and phone number. Facebook will verify this business information, to confirm you’re a real business. For example, you might give someone who works in editorial full access to a Facebook Page but limit their ad account permissions.
You can either claim an existing Page or request access to one. Facebook Business Manager is one of those tools that most social media managers use every day. First, the Facebook Business Suite is specifically designed for businesses. This means that the tools included in the suite are designed to help businesses grow on the platform.